YRC Freight Digital Marketing Specialist in Akron, Ohio
To assist and make key contributions with integrated omni-channel digital campaigns and channel management.
ESSENTIAL DUTIES AND RESPONSIBILITIES* *
Develop and implement marketing campaigns from channel, to ad unit, to landing page, to user experience, to lifetime value.
Manage multiple channels including website, social and e-mail.
Maintain cohesive social voice and strategy to engage audiences. Manage workflow for optimal reputation management.
Maintain SEO strategy on all brand website properties. Manage content updates.
Maintain e-mail calendar and list management.
Identify, evaluate and oversee external agencies/technology vendors, and works across internal departments to effectively manage digital projects.
Keep current with digital media trends and recommend innovative tactics, tools and strategies.
Collaborates with cross-functional teams.
Gathers and evaluates web analytics and metrics to leverage the marketing of all programs.
Adaptability - Maintaining effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjusting effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful.
Building Trusting Relationships - Using appropriate interpersonal styles to establish effective relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one’s intentions.
Collaborating - Working cooperatively with others to help a team or work group achieve its goals.
Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that help them understand and retain the message; listening actively to others.
Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
Initiating Action - Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.
Work Standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
Two (2) or more years’ experience of relevant data-driven consumer marketing/acquisitions experience and channel management.
Demonstrated excellent data analysis skills and expertise with Excel.
Demonstrated written and verbal communication skills.
Strong project management with proven digital project portfolio.
Demonstrated high energy and strong work ethic. Self-motivated to push for growth.
PREFERRED QUALIFICATIONS* *
- Bachelor’s degree in related field.
This job operates in a professional office environment indoors. Routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
The position requires the ability to spend long hours sitting or standing while using office equipment and computers. Ability to perform repetitive tasks, such as typing and keying. Occasional lifting, pushing/pulling, carrying 10 lbs. of supplies and materials is required.
YRC Worldwide is an Equal Opportunity/Affirmative Action Employer
/Minorities/Females/Persons with Disabilities/Protected Veterans/
Title: Digital Marketing Specialist
Requisition ID: 17024F