YRC Freight Marketing Analyst in Akron, Ohio


This position will be part of a comprehensive marketing and communications team supporting multiple best-in-class transportation companies. The role of the Marketing Analyst is to provide information and analysis to sales and customers of Holland, New Penn, Reddaway, and YRC Freight. This information is used to support marketing and sales initiatives.


  1. Develop and maintain a knowledge base of general corporate information and statistics to satisfy customer bid proposal packages, questionnaires, and business reviews.

  2. Prepare customized data sets for sales presentation materials—hard copy and electronic format.

  3. Use proprietary mainframe commands and PC tools to extract data and create reports.

  4. Provide customized service and business reporting for customers.

  5. Provide analysis and reporting in areas such as territory sales, customer data mining and segmentation.

  6. Help prepare and maintain publications, manuals, and company distribution lists for marketing and communications initiatives.

  7. Maintain and build Corporate Account Intranet ensuring content is up-to-date and useful.


  1. Education: The Marketing Analyst should have a college degree or comparable on-the-job experience with data retrieval and analysis.

  2. Solid analytical and math skills.

  3. Specific skills, knowledge and/or abilities: Solid writing and verbal communications skills are required. Very strong PC skills using office (e.g., Excel, Word, PowerPoint, MapPoint, Access) are necessary, as well as the ability to learn new systems. A strong understanding of branding standards and utilization of good presentation techniques.

  4. Self-directed and able to manage and prioritize multiple tasks in a fast-paced sales and marketing environment.


  1. Preferred Requirements: Supply chain and/or transportation experience a plus.

YRC Worldwide is an Equal Opportunity/Affirmative Action Employer

Minorities/Females/Persons with Disabilities/Protected Veterans

Title: Marketing Analyst

Location: OH-Akron

Requisition ID: 17024Q