YRC Freight Marketing Branding Manager in Akron, Ohio


Provide leadership and support to the YRCW companies marketing and sales efforts. Develop strategies, creative and effective marketing material for new/existing products and markets, as well as sales campaigns, to support each operating company’s growth strategies.


  1. Develop business and marketing plans for assigned services & products, sales plans and implementation strategies.

  2. Manage assigned campaigns and go to market strategies from development through ROI.

  3. Help plan and manage brand strategies and marketing communications such as external newsletter content, point-of-sale development, service knowledge documentation, promotions, and presentations that will culminate in successful marketing initiatives.

  4. Evaluate, recommend and provide market research and information to assist in ensuring a timely and progressive approach to the Marketing department’s activities.

  5. Participate in analysis, promotions, public relations, and advertising associated with assigned products/services; assess success against plan.

  6. Work closely with sales, engineering and operations as needed.

  7. Recommend new and better ways to use data to improve business, contribute to marketing strategy, develop marketing plans, and enhance communications to customers

  8. Use customer and competitor insights and surveys to find growth opportunities, improve strategic plans, and increase effectiveness of sales and marketing initiatives.

  9. Participate in training for field and customer service personnel on product/service introductions or enhancements, as well as new marketing/sales campaigns.

  10. Negotiate with other internal departments in order to agree on new products or developments within set time-scales and budgets.


  1. Adaptability - Maintaining effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjusting effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful.

  2. Building Trusting Relationships - Using appropriate interpersonal styles to establish effective relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one’s intentions.

  3. Collaborating - Working cooperatively with others to help a team or work group achieve its goals.

  4. Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that help them understand and retain the message; listening actively to others.

  5. Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.

  6. Initiating Action - Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.

  7. Work Standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.


  1. Bachelor’s degree in marketing, business administration or related area.

  2. Seven (7) years’ experience in the development, launching and management of marketing plans for a product or service line within a business to business environment.

  3. Dynamic verbal and interpersonal skills to include the ability to make presentations and to interface effectively with all levels of management and staff._


  1. MBA in marketing or management.

  2. Five (5) or more years of progressive experience in marketing.

  3. Two (2) years of experience in the transportation industry.


This job operates in a professional office environment indoors. Routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.


The position requires the ability to spend long hours sitting or standing while using office equipment and computers. Ability to perform repetitive tasks, such as typing and keying. Occasional lifting, pushing/pulling, carrying 10 lbs. of supplies and materials is required.

YRC Worldwide is an Equal Opportunity/Affirmative Action Employer

Minorities/Females/Persons with Disabilities/Protected Veterans

Title: Marketing Branding Manager

Location: OH-Akron

Requisition ID: 1803I4